![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike? Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?](https://andscape.com/wp-content/uploads/2018/05/gettyimages-455577444.jpg?w=1500)
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
![Style Notes: LeBron James Signs Lifetime Nike Deal; Gwyneth Paltrow's Goop Pop-Up Store Robbed – The Hollywood Reporter Style Notes: LeBron James Signs Lifetime Nike Deal; Gwyneth Paltrow's Goop Pop-Up Store Robbed – The Hollywood Reporter](https://www.hollywoodreporter.com/wp-content/uploads/2014/08/lebron_james.jpg?w=3000)